Recently Fujifilm hosted an event up at the wonderful BDC. The BDC is situated in the heart of the Bronx and is a photographic oasis. A beautiful renovated building houses the center and provides a great hang out and learning center for people from all over the area. http://bronxdoc.org
In attendance were several members of the Fujifilm team including notables such as Billy, one of the Fuji Guys, and Masa Imai who is the designer of the X100 series and the X-T1. A virtual rockstar in the camera design field.
We had a nice selection of all the new gear including the XF56 1.2R APD, XF50-140 2.8R OIS WR, X100T and X-T1 Graphite Silver edition. The graphite silver camera is really a very special six step process to get the camera to the amazing finish you will see when it hits the stores next month. The steps to the finish are this:
Magnesium top cover just after molding.
Anti-oxidization process.Black primer (1st coat) to emphasize shadow and highlight.
High quality graphite silver coat (2nd coat) with multi-layer
pellicle coating technology spraying infinitesimal paint
to high speed rotating object.
Clear top coat (3rd coat) to realize premium glossy finish. infinitesimal black paint added for slight darkening of tone.
Handwork finish for logos and details.
In the video linked here you can see a very special representation of the Japanese design technique known as Ayame. This applies to the knurling of the knobs to give a classic feel and look to dials. Take a look:
In the diagrams you can see how the dials have progressed throughout the X100 generations. Now in the Third generation the X100T has earned the Trust and Tradition of the X100 series.
The new XF50-140 2.8R LM OIS WR is a hot new lens. I finally got to play with the lens and it will be a winner. Here you can see a cutaway of the lens which includes all the latest optical technology to ensure amazing performance.
To deliver the best image quality in its class, this exceptional telephoto zoom uses an optical construction comprising of 23 glass elements in 16 groups, with five ED lens elements and one Super ED lens element comparable to a fluorite lens. This maximizes the reduction of chromatic aberrations and delivers high resolving power.
Mike on the left looks on as Chris Gampat and Matt Schmidt check out the book.
Justin Staley and Masa at the BDC event.
Stay tuned for more events at the BDC soon!
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I am an employee of FUJIFILM North America Corporation.The statements, comments and opinions expressed here represent my own, personal views and are not endorsed by, or affiliated in any way with, FUJIFILM North America Corporation or its affiliates.