Tuesday, September 30, 2014

Bronx Documentary Center Fujifilm X Series Day

Recently Fujifilm hosted an event up at the wonderful BDC.  The BDC is situated in the heart of the Bronx and is a photographic oasis.  A beautiful renovated building houses the center and provides a great hang out and learning center for people from all over the area.  http://bronxdoc.org

In attendance were several members of the Fujifilm team including notables such as Billy, one of the Fuji Guys, and Masa Imai who is the designer of the X100 series and the X-T1.  A virtual rockstar in the camera design field.

We had a nice selection of all the new gear including the XF56 1.2R APD, XF50-140 2.8R OIS WR, X100T and X-T1 Graphite Silver edition.  The graphite silver camera is really a very special six step process to get the camera to the amazing finish you will see when it hits the stores next month.  The steps to the finish are this:
Magnesium top cover just after molding.

Anti-oxidization process.
Black primer (1st coat) to emphasize shadow and highlight.
High quality graphite silver coat (2nd coat) with multi-layer
    pellicle coating technology spraying infinitesimal paint

    to high speed rotating object.
Clear top coat (3rd coat)  to realize premium glossy finish. infinitesimal black paint           added for slight darkening of tone.
Handwork finish for logos and details.

In the video linked here you can see a very special representation of the Japanese design technique known as Ayame.  This applies to the knurling of the knobs to give a classic feel and look to dials.  Take a look:
https://www.youtube.com/watch?v=1tYvDYbeXcw&list=UUqpgolcBzFC_JKGDvm8dfNw

In the diagrams you can see how the dials have progressed throughout the X100 generations.  Now in the Third generation the X100T has earned the Trust and Tradition of the X100 series.

The new XF50-140 2.8R LM OIS WR is a hot new lens.  I finally got to  play with the lens and it will be a winner.  Here you can see a cutaway of the lens which includes all the latest optical technology to ensure amazing performance.
To deliver the best image quality in its class, this exceptional telephoto zoom uses an optical construction comprising of 23 glass elements in 16 groups, with five ED lens elements and one Super ED lens element comparable to a fluorite lens.  This maximizes the reduction of chromatic aberrations and delivers high resolving power.
http://www.fujifilmusa.com/products/digital_cameras/x/fujinon_lens_xf50_140mmf28_r_lm_ois_wr/



I am sure it will be welcomed to the X series photo community with excitement.

Here is a cutaway of the new XF56 1.2R APD.  The new lens has a unique apodization filter built in.  Read more about it here on the site or around the web at the review sites.
http://www.fujifilmusa.com/products/digital_cameras/x/fujinon_lens_xf56mmf12_r_apd/index.html



Mike Kamber who started the BDC has an amazing book he put together which is well worth taking a look at.  It will change your outlook on life.
http://shopping.icp.org/store/product.html?product_id=35936

Mike on the left looks on as Chris Gampat and Matt Schmidt check out the book.


Masa and Billy were at the event to discuss various X Series benefits and technologies.




Here you can see a quick film simulation bracket with the new Classic Chrome mode third.  The first is Astia then Velvia.




Justin Staley and Masa at the BDC event.







Stay tuned for more events at the BDC soon!

Follow me on Instagram @brnyc or if you like twitter too @brandonremler

I am an employee of FUJIFILM North America Corporation.
The statements, comments and opinions expressed here represent my own, personal views and are not endorsed by, or affiliated in any way with, FUJIFILM North America Corporation or its affiliates.
bremler@fujifilm.com

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