New Fujifilm X-E1 is Announced!

 FUJIFILM INTRODUCES the ALL New X-E1 INTERCHANGEABLE LENS

DIGITAL CAMERA and TWO XF LENSES to the X-Series SYSTEM

X-E1 Features 16 Megapixel APS-C X-Trans CMOS sensor^TM, FUJIFILM Original X-Mount and a 2.36 Million Dot Organic LED (OLED) Viewfinder to Deliver Astonishing Image Quality and Operability

Valhalla, N.Y., September 6, 2012 – FUJIFILM North America Corporation is proud to introduce its second compact system camera of this year - the FUJIFILM X-E1 - a premium interchangeable lens camera system that truly exemplifies the high quality and extraordinary image resolution that the X-Series is known for among professional photographers.

The FUJIFILM X-E1 follows in the tradition of the award-winning FUJIFILM X-Pro1 and utilizes the same proprietary 16.3 Megapixel APS-C X-Trans CMOS sensor^TM and the same X-Mount for use with FUJINON XF lenses, all in a body that is 30% smaller than the FUJIFILM X-Pro1.

With its compact, travel-friendly size, the X-E1 promises to be an exciting addition to the FUJIFILM X-Series. It will be available in two classic designs: a two-tone black and silver, and a solid black. Both versions of the X-E1 will also ship as kits with the XF18mm-55mm (27-84mm) F2.8-4 lens in November 2012.

“It’s an exciting day for Fujifilm as we launch our second premium interchangeable lens digital camera this year, the FUJIFILM X-E1, and two extraordinary new XF lenses” said Go Miyazaki, president and chief operating officer, FUJIFILM North America Corporation. “The X-Series has thrilled photographers around the world with its exceptional image quality and stunning design, and the new X-E1 promises to continue that tradition with a slightly smaller body and all of the attention to detail that is the hallmark of FUJIFILM X-Series digital cameras.”

Exceptional color rendition and image resolution

Fujifilm’s advanced X-Trans CMOS sensor is capable of delivering resolution that is superior to other APS-C sensors, and equal to even some full frame sensors found in popular DSLR cameras.

The FUJIFILM X-E1’s unique color filter array can effectively minimize moiré and false color without the need for an optical low pass filter. This makes it possible for the camera to maximize its extremely high resolution, and to capture each photograph with accuracy and clarity across the whole image.

FUJIFILM original “X-Mount” maximizes lens performance

Specifically designed to take advantage of the camera’s mirrorless design, the X-Mount has a short flange back distance of just 17.7mm made possible by designing the mount ring as thin as 2.5mm. This means the rear lens elements are as close as possible to the sensor, reducing the back focus distance of each lens to the minimum possible, thus achieving high resolution from edge to edge. And when fitted with a FUJIFILM M Mount Adapter, the X-E1 can use a wide variety of M lenses to broaden the scope of your photography.

2.36 million dot "Organic LED (OLED) electronic viewfinder"

The FUJIFILM X-E1 camera comes equipped with a high definition, high luminance OLED electronic viewfinder with a resolution of 2.36 million dots that is one of the highest resolutions available on an EVF-equipped digital camera today⁽¹⁾. The natural, bright viewfinder offers a horizontal field of view of 25-degrees, allowing users to scan the entire scene quickly and easily.

Premium quality design and portability

Made in Japan, the X-E1 exudes precision, elegance and premium quality that can be seen from each of its components. The top and front covers are made from die-cast magnesium for a solid, yet functional design. At roughly the same size as the FUJIFILM X100, the X-E1 is refreshingly compact and lightweight (12.35oz⁽²⁾). Featuring a rubber grip for additional stability, and with the X-Mount positioned centrally on the camera, the X-E1 is perfectly-balanced.

Expanding the FUJINON XF lens lineup: New XF14mm (21mm) F2.8 single focal length lens and XF18mm-55mm (27-84mm) F2.8-4 lens

The FUJIFILM X-E1 pairs perfectly with the XF18mm-55mm (27-84mm) F2.8-4 lens to deliver super-fast focusing speeds that will capture even the fastest action. The highly responsive linear motor in the XF18-55mm lens combines with the high-speed signal readout of the X-Trans CMOS sensor and the EXR Processor Pro, to achieve a huge leap in AF speed and precision performance. Contrast Detection in the X-E1 brings your subject into sharp focus in as little as 0.1 seconds.

A true masterpiece of optical technology, the high quality all-glass lens structure consists of 14 elements in 10 groups, including 3 aspherical lenses and 1 extra low dispersion element, as well as a seven-blade rounded diaphragm. This zoom lens covers a broad range of frequently-used focal lengths from 18mm in wide angle to 55mm mid telephoto⁽³⁾ to capture everything from landscapes to street photography.

At F2.8-4 wide open, this fast lens is perfect for low-light photography or scenes beckoning a beautiful bokeh effect. Advanced optical and mechanical designs are optimized to keep the lens compact, while maintaining a physical aperture ring so that users can make fluid adjustments. The lens also features OIS to provide image stabilization equivalent to 4 stops, controlling the effect of camera shake and allowing users to seize perfect photo opportunities.

The new FUJINON XF14mm (21mm) F2.8 single focal length lens offers a stunning, ultra wide angle that delivers exceptional resolution from edge to edge. The new lens consists of 10 elements in 7 groups, including 2 aspheric and 3 extra low dispersion elements, and a seven-blade rounded diaphragm.

With its distance and depth of field scales on the barrel, the FUJINON XF14mm (21mm) F2.8 lens is ideally suited for a range of shooting techniques. And with its bright, F2.8 aperture, the lens performs beautifully in low-light shooting.

Diverse shooting modes

The X-E1 offers Fujifilm’s creative “Film Simulation Modes” to simulate the distinctive color palates of conventional photo film. Film Simulation Modes include “Velvia," "ASTIA," and "PROVIA," as well as two additional settings based on professional color negative films, PRO Neg.Std and PRO Neg.Hi.

In addition, advanced digital processing in the X-E1 enables multiple exposures, giving photographers the ability to take two shots while visually checking the finished image, either in the viewfinder or LCD screen.

Full HD Movie recording

The X-E1 supports shooting Full HD movies (1920x1080) at 24fps. In addition, you can now use Monochrome or Film Simulation modes when video recording and even take advantage of the X-E1’s large sensor and bright XF lenses to capture movies with beautiful bokeh effect. Connect a stereo microphone (3^rd party sold separately) to the external microphone input and record audio with enhanced clarity.

FUJIFILM X-E1 key features list:

• 16.3 megapixel APS-C X-Trans CMOS Sensor and EXR Processor Pro
• FUJIFILM X-Mount
• Extra high resolution 2.36 million dot Organic OLED viewfinder
• 2.8-inch (460K dot) LCD
• Built-in pop-up TTL Flash
• ISO100 – 25600 (range of ISO200-6400 when using ISO Auto)
• Q Menu shortcut button
• In-camera RAW converter
• Film simulation modes (Velvia, ASTIA, PROVIA, Monochrome, Sepia, PRO Neg.Std & PRO Neg.Hi)
• Multiple exposure and panoramic shooting modes
• Auto Bracketing functions (AE/ISO/DR and FS)
• Full HD Movie (1920x1080)
• Approximately 350 shots per battery charge⁽⁴⁾

FUJINON XF14mm key features list:

• 21mm equivalent bright F2.8 lens  
• Consists of 10 elements in 7 groups, including 2 aspheric and 3 extra low dispersion elements and a seven-blade rounded diaphragm
• 58mm lens filter size

FUJINON XF18mm-55mm key features list:

• 27-84mm equivalent F2.8-4 lens
• Highly responsive linear motor
• Contrast Detection brings subject into sharp focus in as little as 0.1 seconds⁽⁵⁾
• High quality all-glass lens structure consists of 14 elements in 10 groups, including 3 aspherical lenses and 1 extra low dispersion element, as well as a seven-blade rounded diaphragm
• OIS to provide image stabilization equivalent to 4 stops
• 58mm lens filter size

Accessories available for the FUJIFILM X-E1

• High quality leather half case
• FUJINON XF Lenses (3 available and 2 announced today, 10 total by end of 2013)
• M Mount Adapter
• Ergonomically designed hand grip
• Three dedicated flash models to choose from depending on requirements (EF20, EF40, EFX20)
• Protector filters (39mm, 52mm, 58mm)
• Remote release cable (RR-80)

Pricing and Availability

The FUJIFILM X-E1 (body only) will be available in November 2012 for $999.95.

The FUJIFILM X-E1 and XF18mm-55mm (27-84mm) F2.8-4 lens (kit) will be available in November for $1,399.95. The FUJINON XF14mm (21mm) F2.8 single focal length lens and XF18mm-55mm (27-84mm) F2.8-4 lens will be available in November for $899.95 and $699.95, respectively.

For FUJIFILM X-Pro1 and X-E1 customers

Please update the firmware of your camera body when using the XF18-55mm and XF14mm lenses for the first time.

The firmware will be supplied by SD card (bundled in 18-55mm and 14mm Lens Boxes) or can be downloaded from “Support” on the Fujifilm Global website.

Please go to the following URL for details. Each firmware will be available soon: Fujifilm Global website: http: //www.fujifilm.com/support/digital_cameras/.

⁽¹⁾FUJIFILM Research; August 2012

⁽²⁾Including the battery and memory card, excluding the lens

⁽³⁾Equivalent 35mm format: 27mm to 84mm

⁽⁴⁾With the XF18mmF2 R, XF35mmF1.4 R or XF60mmF2.4 R attached

⁽⁵⁾ When paired with the X-E1

NOTE: For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

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I am an employee of FUJIFILM North America Corporation.

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bremler@fujifilm.com