Wednesday, June 15, 2011

Fujifilm FinePix X100 Making of an Ad

This month many of the photo magazines are running an ad for the X100 which we shot here in NYC on my roof.  If we look closely I suppose we infer that we see me with the reflector (in her eyes) as Kayce shoots the image.  Here are some random shots from the fun day with the X100 back on February 6th.
The original image is also included - which we had to crop for the ad size.


  1. Anonymous10:24 AM

    Shouldn't that read 'high' S/N ratio?

  2. Anonymous10:40 AM

    How did you get so close to the face without wide angle distortion? Were you actually further with the final image cropped?

  3. Anonymous2:18 PM

    Is it possible that the ad shot was not made with the X100...rather the professional dSLR shown in the other pictures. Not uncommon to do that.

  4. Anonymous6:51 PM

    Nevermind, he actually stated "The original image is also included - which we had to crop for the ad size" in his post. I guess I just need to learn to read. The EXIF data supports that it was taken with a Fuji X100.


FUJIFILM INSTAX Compared to Polaroid ZIP with Zink Paper

I am going to do a long term light fade study with INSTAX and ZINK prints.  As you will see in the video I have printed the same files on b...