Trojan launched an interesting viral campaign which seems to have been successful. They announced they were going to give away 10,000 vibrators from their pleasure carts placed strategically around the city (they fell short but still gave and gave). Not knowing what to expect I took a walk over to see if there was any excitement around the cart and was surprised to see a line of people that stretched down and around the block with people of all shapes and sizes.
I assume they got their bang for the buck on this promo and you can read about it in the paper here -
http://www.nydailynews.com/new-york/trojan-vibrator-promotion-meatpacking-turned-back-article-1.1133338
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