Monday, January 21, 2013

Fujifilm X100s - First Look

Let's take a look at the exciting new X100s and some of the many highlights of the camera.

We all agree it is encouraging to see how several features photographers around the world were asking for have been implemented.  The fast response of the AF of the camera, the tweaking of the manual focus performance, the addition of focus peaking, the amazing X-Trans 16mp sensor (new) and many more features listed below.

I'll try to add more to this post as I explore various parts of the camera.  

By now many of you have seen the previews and know the top line feature set.  Here is a quick review:

  • 16.3MP APS-C X-Trans CMOS II sensor
  • EXR Processor II
  • Intelligent Hybrid Autofocus (with AF speed up to 0.08 seconds)
      • Start-up time of 0.5 seconds (*4)
      • Shutter time lag of 0.01 seconds
      • Shooting interval of 0.5 seconds
  • High Definition Hybrid Viewfinder (Optical + Electronic)
  • FUJINON 23mm F2 fixed lens
  • Revolutionary Digital Split Image display
  • Focus Peaking function
  • High-contrast and wide viewing-angle 2.8” Premium Clear LCD (460K dots)
  • Super Intelligent Flash
  • Burst shooting rate of up to 6 frames per second at full resolution (max 29 frames)          
  • Artistic filters
  • Full HD video recording (60fps / 30fps)

Of course no digital camera can be a true winner without incredible image quality.  The X100s builds on the great quality of the X-Series cameras, and improves it!

A short video I did about the quiet sound of the X100s leaf shutter can be seen here -

Here is a follow up video without the 28mm adapter on the X100s

Leading the way to the ultimate image quality. APS-C 16M X-Trans CMOS II Sensor & EXR Processor II.

The extreme resolution of FUJIFILM's APS-C 16M X-Trans CMOS II sensor with Optical Low-Pass Filter-less architecture. The clarity of the signal achieved by the optimization of every aspect of its processing circuitry. The enhanced image quality produced by the powerful EXR Processor II.  OLPF-less architecture and the original pixel array are the keys to resolution rivaling a full-size sensor. Also the unique integration of phase detection pixels in the array contributes to the dramatic leap in AF speed.

  • 1: Microlenses
  • 2: X-Trans Color Filter
  • 3: L/R Light Interception Filter
  • 4: Phase Detection Sensor / Green Filter Pixel
  • 5: Photodiode

A subtle point which has been improved is the MENU/OK button.  It was not changed to the other X series dial - but retained the styling of the X100 with a noticeable tactile improvement.

Here are some quick shots to illustrate how the Menu/OK button is now raised and feels better, and is easier to control.  It's amazing how much difference just this extra height makes.

For a basic overview of the camera with stock images of the body see my earlier post here -

X100s dedictaed site -
  The raised button is the top on.  X100s then X100.

 Here you can see the raised button clearly.
 The X100s (top) also had a slight change - one of many - to the EVF-OVF switch

“Digital Split Image”, the world's first manual focus system to exploit the power of phase detection pixels.

Tapping the power of the phase detection pixels integrated in the X-Trans CMOS II sensor, Digital Split Image helps you manually focus your shot with greater precision. While checking the split image displayed in the LCD monitor or EVF, you can manually adjust for pinpoint focus, especially helpful when working with an open aperture or macro shooting.

You can press the thumb toggle switch to zoom in on the scene to help with the split image focus process.  Or at any time you can press the AFL button to instantly snap the scene into focus.

In the viewfinder, the distance index bar is displayed together with the depth of field scale and aperture value, providing helpful guides for focusing. For pinpoint precision in manual focus mode, just press the Command Dial and confirm sharpness with a 4x zoom view of the focus point. And at a touch of the AE/AF Lock button, you activate the built-in Focus Aid function for automatic focusing of the subject in the focus frame.

Some of the other new features are the way in which Auto ISO is handled in the menu system.  I think folks are going to like the new layout.  First the X100 then the X100s:

  This is the standard screen look for the X100.

 The X100s has a new and improved Auto ISO menu.
  Note the addition of the menu along the bottom of the improved LCD.

 The X100s also has a couple new features like the Shutter Count and 0.5 second image review for faster shooting with image playback.

The X100s with some of my favorite accessories.  The (USA) ergonomic kit and the 28mm adapter lens - WCL-X100

Another new feature of the X100s is the ability to "program" the Film Simulation Bracket with the exact type of films you'd like to shoot with.  This is a nice new tweak to add even more creativity to your imagery.  I set mine for Astia - Velvia and B&W (red filter).  See the screens below and then some samples from this weekend.


I am an employee of FUJIFILM North America Corporation.
The statements, comments and opinions expressed here represent my own, personal views and are not endorsed by, or affiliated in any way with, FUJIFILM North America Corporation or its affiliates. 


  1. Hi - interesting post - thanks!
    The youtube link on shutter speed is for the owner. Link for viewers is:

  2. Roll on the X-Pro 2 with those features please. In the meantime at least min shutterspeed for Auto ISO for the X-Pro 1 would be nice.

  3. Anonymous11:58 AM

    It is exciting to see so many refinements. And the quiet shutter is fantastic.

  4. Hi Brandon,

    I've preordered the camera a month ago :) - is there any official ETA for it to hit the stores in the US?

  5. With all the pre-ordering do you think the supply will be able to meet the demand?
    Is March a realistic release date?


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