Wednesday, September 10, 2014

Fujifilm Instax Wide 300 and New Mini 90 Brown

Among all the products announced for Photokina we certainly want to give the right attention to Instax.  The Fujifilm Instax system is a great photographic tool for all ages.  I've done several posts on the system and you can certainly search the blog and web for more info.  So I am happy to see a new model coming in the Instax Wide area.  The current camera works great but really needs a facelift and we have it now.

The new INSTAX Wide 300 leads the charge for shooters who crave more control than the Instax 210 offers.

Key Features:

Improved camera design and usability vs. the current Instax 210 Wide camera

New form factor and contemporary design – allows a better grip on camera and easier handling

Tripod socket

Real image finder for easier composition

Lens ring dial with two-range focus zone setting

Easy-to-use flash and exposure control buttons

Uses Instax Wide Film  

Available Spring 2015 in the USA

Next on deck is the new look option for the Mini 90 Neo Classic - Brown.  Same great camera - new retro look.

The next items which are included in the press release are the two new colors of the Mini 8 series.  Raspberry and Grape join the colorful family.
Official corporate press release with all info on the new Instax products.
 Valhalla, N.Y., September 10, 2014 – FUJIFILM North America Corporation today announced an expansion of the popular INSTAX line of instant film cameras with the new INSTAX Wide 300, along with new color versions of the popular INSTAX Mini 8 camera – raspberry and grape – and the INSTAX Mini 90 Neo Classic in a stylish brown.
INSTAX Wide 300
The redesigned INSTAX Wide 300 is a high quality instant film camera that uses large format INSTAX instant film and has a contemporary and professional design for better image composition and easier handling. The INSTAX Wide 300 uses an optical viewfinder for easier image composing, a lens ring dial with a two-range focus zone setting, and a tripod socket for enhanced shooting capabilities.
The new INSTAX Wide 300 also features a built-in electronic flash that automatically adjusts light levels depending on the distance to the subject. Users can select Fill Flash when shooting a subject in a backlight scene, while a Lighten-Darken control adds high-key and low-key effects to images. Additionally, the INSTAX Wide 300 includes a close-up lens adapter for macro shooting as close as 15.5” from the subject.
The INSTAX Wide 300 uses INSTAX Wide instant film that is double the size of INSTAX Mini film. It is ideally suited for fashion photography, group shots at parties and events, landscape
scenes, as well as many practical business applications including insurance, law enforcement and record keeping.
INSTAX Mini 8 in Raspberry and Grape
The INSTAX Mini 8 will now be available in two new colors – raspberry and grape – in addition to the current line of pink, blue, yellow, white and black. The Mini 8 is a fun and easy-to-use instant film camera that offers users a range of features, including an improved viewfinder for enhanced subject viewing, automatic exposure measurement for aperture settings, and a high-key mode that enables users to take brighter photos – perfect for memorable portraits.
INSTAX Mini 8 photos can be passed around, viewed and shared anywhere, anytime. There are many ways and occasions to have fun with the INSTAX Mini 8, such as at weddings and parties, as well as everyday scenes and self-portraits. Users can also use the photo prints for creative and decorating projects around the house.
INSTAX Mini 90 Brown
The stylish INSTAX Mini 90 Neo Classic will be available in a sophisticated brown and silver finish. The Mini 90 combines a premium build quality with an elegant, retro camera design that offers a full range of camera functions. Featuring a variety of shooting modes, the Mini 90 offers Double Exposure and Macro modes for users who want to express their photographic creativity with stunning image quality.
The INSTAX Mini 90 has a Double Exposure mode (blend two images on one print) and a Bulb mode that keeps the shutter open longer (10 seconds maximum) for extra creative images. The Mini 90 also has a Macro mode for people who want to get up close to their subjects for short-distance photography at the press of a button without the need for a close-up lens.
INSTAX Wide 300 key features:
• Uses Fujifilm INSTAX Instant Color Film (sold separately)
o Film Size 86 mm x 108 mm
o Picture Size 62 mm x 99 mm
• Move in/out type lens, 2 components, 2 elements, f = 95 mm, 1:14
• Real image optical viewfinder, 0.37x with target spot
• Motor-driven focusing, 2-range switching (0.9 m - 3 m/3 m - ∞) (normal mode: 0.9 m - 3 m, landscape mode: 3 m - ∞)
• Programmed electronic shutter release, shutter speed: 1/64 sec - 1/200 sec.
• Automatic Exposure Control, Interlocking range (ISO 800): LV 10.5 - LV 15. Exposure compensation (Lighten-Darken Control): ±2/3 EV
• Built-in automatic electronic flash. Charging time: 0.2 seconds - 6 seconds (using a new battery), Flash charging indicator (LED lights in red), Fill-in Flash Mode, Effective flash lamp range: 0.9 m - 3 m
• Liquid Crystal Display (LCD) indicates exposure counter, Lighten-Darken control, Flash Mode
• Uses four AA 1.5 V alkaline batteries
• Film pack confirmation window, close up lens
• Tripod socket
• W:188mm x D:96 mm x H:121mm / 612g (without battery, strap, film pack and close up lens)
The INSTAX Wide 300 will be available in spring 2015 for USD $129.99 \ CAD $129.99.
INSTAX Wide film is available in a twin pack of 20 prints for USD $31.99 \ CAD $31.99.
The INSTAX Mini 8 and Mini 90 new colors will be available in spring 2015 for USD $99.99 and $199.99\ CAD $99.99 and $199.99. INSTAX Mini film is available in a twin pack of 20 prints for USD $19.99 \ CAD $19.99.
About Fujifilm FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit, go to to follow Fujifilm on Twitter, or go to to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit:
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I am an employee of FUJIFILM North America Corporation.
The statements, comments and opinions expressed here represent my own, personal views and are not endorsed by, or affiliated in any way with, FUJIFILM North America Corporation or its affiliates.

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